Hello, my name is Christopher Hawker. I am a professional inventor, specializing in innovative consumer products. My company is called Trident Design, LLC. I have developed many products in numerous industries and have over 20 products on the market. My most famous invention is the PowerSquid, a cephalopod-inspired power strip with outlets situated at the end of short cords, thereby eliminating the problem of losing outlets to bulky transformer plugs. John Biggs, editor-in-chief of this blog, has asked me to write the story of the birth of the PowerSquid and its development and journey to market. This is the Song of the PowerSquid.
Part 2: Development
With the PowerSquid concept in the house, we began our development process by researching the market, to see if a similar product was already out there. We did our own patent and internet searches and combed through mail-order catalogs and hardware stores. We ordered catalogs from manufacturers and searched them with baited breath. But nowhere did we find another PowerSquid. In fact, there were no interesting power strips on the market at all at that time. They were all just rectangular boxes with outlets.
We brainstormed for weeks about the form of the PowerSquid. We wanted to stand out on the shelf, so we determined our new product should be biomorphic, looking like an actual squid as opposed to something more traditional and square.
